Competitive Intelligence provides senior management with the up-to-date and relevant information needed to formulate winning business strategies in marked contrast to relying on out-dated assumptions about what's happening in the marketplace.
Companies have used analysis of their markets and competitors to drive key business decisions for years. Many of these insights come from Investment Banks and/or Industry Analysts. Other forms of insights come from research specialty firms such as Gartner or Forrester.
"If you don't have a competitive advantage, don't compete."
- Jack Welch, CEO GE
AGResearch doesn’t look to replace these; rather we augment these competitor insights with leading edge access, analysis and leverage-able data on key human capital and competitive organizational intelligence. For example, select CI projects have given clients insights into how competitors are shifting resources and/or organizational structure to address shifting market demands; how competitors are driving decisions in the field and how acquisition integration efforts are fairing.
"Behind every successful strategy there has been a
tireless effort to collect intelligence."
- Benjamin Gilad
Due to the nature of this work, it is highly customized and the strategy, approach and formatting of data delivery is tailored to meet the goals of each individual project. We help clients narrow down and specify exactly what the information is that they would like to glean from the market and/or their competitors. Our CI analysts break this desired end-result down into discrete components that can be collected and then re-assembled to deliver keen insights that would not be available without the detailed and carefully crafted design and execution.
Once gleaned, this information is formatted and delivered with context that allows clients to apply these insights as decision support or decision augmentation leading to richer and more effective outcomes.
More: Four Stages in Monitoring Competitors